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Anna Chapman

Anna's career has been in and around developing and implementing customer experiences in both B2B and B2C focussed global organisations. She has led and been involved in large business transformation programmes in private and not-for-profit sectors with a wealth of experience in using customer insight for designing customer strategies and managing operational delivery. Anna is an experienced senior business leader who drives collaborative working to achieve the best outcome for customers. This has particularly been around new technologies, multi-channel development and creating organisational customer culture.