Dr. Ana Iorga is a consumer neuroscience and behavioral sciences expert with a deep abiding passion for understanding human behavior. She spent over 15 years helping companies improve their customer experience and engagement strategies, across industries like Banking, Insurance, Consumer Goods, Manufacturing, Retail and Automotive. Dr. Iorga has received several awards for her contribution to the CX and communication professions: she was ranked 9th in the 2021 CX Stars Awards by Customer Experience Magazine, in 2020 she was nominated by Advertising Week as one of the most influential women in marketing and in 2019 she was the recipient of the GRIT Future List Award for her contribution to the insights industry. Dr. Iorga is a Medical Doctor that holds a PhD in Consumer Neuroscience. She serves on the editorial board of several academic and professional magazines and has published and co-edited several books and academic papers on Consumer Neuroscience.