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Jenny Betteridge

Jenny is Managing Director of tracking at Quadrangle, the original research and strategy consultancy that led the way in combining a research skillset with a consultancy mindset. Her expertise lies in developing industry leading CX trackers and tracking systems that describe, predict and improve how brands are doing at delivering on the things that matter to customers. She works with the likes of O2 and John Lewis, across telco, retail, public and third sector clients, helping them to use research and data to create and implement customer strategy.