Meet The Judges

Alison Lawrie

Head of Customer Experience for Sika UK, Ali has many years experience in Sales, Commercial Operations and Customer Service, as well as extensive experience in leading Customer Experience business transformations including developing and leading CX strategy and change programmes.

Ali is a Certified Customer Experience Professional and was awarded Customer Experience Professional of the Year in 2018. She is massively passionate about Customer Experience and truly believes it to be the single biggest differentiator a brand or business can have.