Meet the Judges

These are the only Awards where judges apply to judge!

To keep the Awards fair and transparent, we use independent judges to assess each category. Becoming a judge is a fantastic opportunity to learn about the latest CX developments, network with other professionals and offer your feedback on the entries.

And our judges really enjoy the experience: 100% of those surveyed after last year’s Awards expressed satisfaction with the overall experience!

Many return each year, to see how the industry has moved forward and what new CX ideas are circulating. One has judged with us 20 times!

This year, we’ve also founded The Judge Club, where our most experienced judges get together to review the judging process and make recommendations for future improvements.

Rob Ettridge

Partner/ Director, Client Services

Michelle Ansell

Managing Partner

Valerie Howe

Customer Experience Director

Christopher Brooks

Managing Director

Amanda Riches

Senior Director of Professional Services – CX Consulting

Faran Niaz

Customer Experience Specialist & Change Expert│ CX Implementation Coach | Global Keynote Speaker

Homayoun Dayani-Fard

Business Consultant

Jo Boswell

Director | Sentio-B Ltd

Lorraine Day

Chief Operating Officer

Olga Wormald

Managing Director

Rob Dermott


Emdad Rashid

Director of Experience

Joanna Hetherington

Operations Director

Stewart Pattinson


Catherine Lindsay

Head of Customer Experience

Jamie Thorpe

Head of Experience Management

Phil Durand

Director, Customer Experience Management

Rachel Percival

Customer Experience Consultant

Ali Powell

Managing Director

Anna Chapman


Brian Ford

Vice President - Customer Experience | Customer Services

Emma Wardle

Senior Director, Customer Service and Complaints

Julie Stephens

People Director

Lisa Garthside

XP Director

Nick Lygo-Baker


Robert Pender

Customer & Employee Experience Advisor

Sarah Sargent

Director of Customer Experience

Sharif-Paul Anton

General Manager – Customer Support UK & Eire

Simon Norie

Co – Founder of Custerian & Empathy Creation Specialist

Steve Elvins

Senior Director Digital Enablement | Thermo Fisher Scientific

Alex Russell-Rutherford

Customer Experience Manager

Beverley Stag

Outcome Creation Specialist

Brian Shuttleworth

Practice Lead – CX and Operations

Caitlin Jones

Senior Manager – Customer and Digital

Caroline Pain

Senior Vice President, Customer Proposition

Chris Little

Director of Customer Thinking

Claire Hill

Customer Experience Director

Daniel Curzon

Business transformation expert & Technology Director, Paymentshield

Hannah Foley


Joe Marshall

Managing Director , Customer Experience

Katie Broadbent

Customer Experience Manager

Mark Conway


Matthew Addison

Vice President - UK&I

Miles C. Thomas


Paul Kavanagh

MD, Customer Experience & Insight

Pavitra Bhaskar

Global Head of Client Services

Rebecca Brown

CEO and Co-Founder

Richard Nicholls

Business Development Manager

Sarah Simpson

Customer Experience Director

Victoria Orr

Chief Customer Officer

Ambrish Parmar

Digital Transformation Leader

Ana Iorga

CEO and Chief Neuroscientist

Brendan Leece

International Customer Experience Manager

Czarina Sheikh Mathew

Executive Director & Customer Experience Specialist

Daniel Brown

Co-Founder and Commercial Director

Eleanor Telling

Director of Professional Services – XP Consulting

Emma Ledwidge

Customer Interactions Manager

Jacqs Harper

Management Consultant

Jessica Bethune

Vice President – Europe, Middle East and Africa

Katie Stabler

Founder and Director

Katriona O'Hare

Head Customer Services

Keith Gait

Customer Service Director

Ken Van Der Lely

Head of Customer Advocacy

Marius Ghios

Customer Experience Manager

Rohilla Nasreen

Customer Experience Manager

Sandra Thompson


Sarah Kennard

Senior Consultant and Customer Management Expert

Sharon Boyd

Chief Customer Officer

Simon Fraser

VP, Customer Experience Strategy

Susannah Hewson

Founder, CX Change