Meet the Judges

These are the only Awards where judges apply to judge!

To keep the Awards fair and transparent, we use independent judges to assess each category. Becoming a judge is a fantastic opportunity to learn about the latest CX developments, network with other professionals and offer your feedback on the entries.

And our judges really enjoy the experience: 100% of those surveyed after last year’s Awards expressed satisfaction with the overall experience!

Many return each year, to see how the industry has moved forward and what new CX ideas are circulating. One has judged with us 20 times!

This year, we’ve also founded The Judge Club, where our most experienced judges get together to review the judging process and make recommendations for future improvements.

Rob Ettridge

Partner/ Director, Client Services

Michelle Ansell

Managing Partner

Faran Niaz

Customer Experience Specialist & Change Expert│ CX Implementation Coach | Global Keynote Speaker│ International CX Awards Judge

Homayoun Dayani-Fard

Business Consultant

Lorraine Day

Chief Operating Officer

Olga Wormald

Managing Director

Catherine Lindsay

Head of Customer Experience

Jamie Thorpe

Head of Experience Management

Ali Powell

Managing Director

Anna Chapman


Brian Ford

Vice President - Customer Experience | Customer Services

Emma Wardle

Senior Director, Customer Service and Complaints

Julie Stephens

People Director

Nick Lygo-Baker


Sharif-Paul Anton

General Manager – Customer Support UK & Eire

Simon Norie

Co – Founder of Custerian & Empathy Creation Specialist

Alex Russell-Rutherford

Customer Experience Manager

Caitlin Jones

Senior Manager – Customer and Digital

Caroline Pain

Senior Vice President, Customer Proposition

Chris Little

Director of Customer Thinking

Daniel Curzon

Business transformation expert & Technology Director, Paymentshield

Joe Marshall

Managing Director , Customer Experience

Katie Broadbent

Customer Experience Manager

Paul Kavanagh

MD, Customer Experience & Insight

Rebecca Brown

CEO and Co-Founder

Sarah Simpson

Customer Experience Director

Ambrish Parmar

Digital Transformation Leader

Ana Iorga

CEO and Chief Neuroscientist

Daniel Brown

Co-Founder and Commercial Director

Jessica Bethune

Vice President – Europe, Middle East and Africa

Ken Van Der Lely

Head of Customer Advocacy

Sandra Thompson


Sarah Kennard

Senior Consultant and Customer Management Expert

Simon Fraser

VP, Customer Experience Strategy