Apply to Judge

We're looking for experienced, knowledgeable and enthusiastic professionals to be official judges at UK CXA® – could this be you?

Becoming a judge means joining a spectacular celebration at Wembley Stadium - and helping to shape the CX strategies of the future.



first-hand how top organisations have implemented outstanding CX strategies


the entries in your category and put your questions to the presenters


finalists to improve and develop further by offering constructive feedback


Our exclusive network of business professionals: The Judge Club

We're proud of the independence and transparency of our judging process. And it's always a privilege to see judges returning year after year!

Here's what they have to say about their CXA® experience:

We also invite our judges to share their pearls of CX wisdom in Customer Experience Magazine. Get in touch with CXM's wonderful editor, Venesa, and share your insights with over 25,000 subscribers!


1. Express Your Interest

Get in touch with your Judging Consultant, Tamara Memedovic, to explore your judging opportunities and get answers to any questions you might have. You can contact Tamara at or click link to book a call!

2. Get Your Application Reviewed

Looking at your CV or LinkedIn profile, we will ensure you meet our high standards and find a category that suits your experience and expertise. This usually takes no more than 24 hours.

3. Confirm Your Place

If your application is successful, your Judging Consultant will provide you with a registration link that activates your Awards Manager account. This is an easy-to-use platform where you'll submit your judging scores.

4. Assess the Entries

For Scoring Round I, which takes place prior to the Awards Finals, you will be allocated 5-8 entries to assess according to your experience and expertise. This scoring takes place online, and Awards Manager makes the whole process straightforward: you read the entries, then submit your scores and written comments. You'll have four weeks to complete this part of the judging process.

5. Assess the Presentations

At the Awards Finals on October 12, you’ll conduct Scoring Round II as part of a live judging panel at Wembley Stadium. You'll watch and assess a series of 15-minute live presentations followed by 15 minutes of questions. After the Q&A, judges submit their scores and provide written feedback. This feedback is included in the Benchmark Report that is emailed to each finalist after the event.

Later that same day, you'll be able to attend the spectacular Awards Ceremony and find out who triumphed in your category!

6. Network and Connect

The Awards bring hundreds of professionals together – both judges and finalists. During several breaks throughout the day, you can take the time to network with other guests and forge new connections, as well as attending CXTrendTalksTM - a series of discussions led by top customer experience practitioners. And of course, you'll be able to soak up the atmosphere at the iconic Wembley Stadium!

7. Spread the Word

In the build-up to the Awards Finals, we’ll provide a Judge’s Personal Promo Card and Judge Logo to help you promote your involvement on social media. You can also submit content to the Customer Experience Magazine and establish yourself as a thought leader in your field.