Who can enter the CXA?

Anyone who cares about their customers, has implemented initiatives to improve their customer experience and achieved tangible results from the initiatives they implemented. Small and large organisations, B2B and B2C, public sector and private, have the chance to do well. Everything you have done for your customers really matters - you should be recognised for it.

Who Wins the Awards?

Led by our experience from all of our Awards Programmes, we're excited that the Awards grant the equal chances of winning to big businesses and SMEs alike! The only thing that matters is the initiative you have developed. Our scoring criteria is public, and, on the day of the finals, all finalists present their written entry live to the judges, the independent and impartial business professionals who will provide feedback reports to help you understand how you benchmark against others in your category. If you don’t take the prize, it will not be because of the size of your company.

What kinds of initiatives can enter the CXA? To be revised after categories decided

There is no right answer to this question as all initiatives are individual and special. Anything you have done that is unique to your business or industry and gave you impressive results when it comes to your customer experience should be nominated. If your customers are happy and you can prove it by putting it into writing and backing it up with the results, you are only a few steps away of getting a well-deserved recognition.