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Winners 2021

“What an amazing event and awards evening. Seamless use of technology all day long! Who would have thought that we could deliver the annual UK CX Awards virtually? Congratulations and well done to everyone at Awards International.”

Stewart Pattinson, Director, Purple Cat


The UKCXA® 2021 is going to be a celebration of the wonderful CX innovations developed in the past year!

A lot has happened and so many people in business have done so much good to help in the crisis.

The achievements of everybody are utterly amazing and now it’s time to recognise them.

This year’s CXA® will:

  Recognise the people and organisations delivering excellence in CX
  Share advice and insight within the CX Community
  Facilitate learning from our partners and participants by showcasing their journeys

By doing so, together we can accelerate UK economic recovery!

The awards will take place over two days (October 7th and 14th) and will be brought to you in real time and in person no pre-recording! The event will be LIVE Online from start to finish. Our presenters will talk to guests and engage in commentary and discussion with CX experts from the awards and from around the world.

On the day of the awards, the build-up to the ceremony will include CXTrendTalks™, a panel discussion, a house band, games and partying.

Last year, the original and largest celebration of CX in the world was enjoyed by customers for its innovation and entertainment. In 2021, we continue to innovate and perfect our LIVE Online experience.

Check out the site for all the details.


Winners 2021

“Not only was the event entertaining, it also provided an excellent opportunity to learn about CX efforts in a wide range of activities from an interesting mix of organisations.”

Jan Rozendaal, Managing Consultant, Looyint

Steering Council

The CXA® Steering Council is made up of senior customer experience professionals who offer guidance as the awards take shape throughout the year, ensuring the event reflects the unique role of CX in UK business.

Chaired by international CX consultant and author, Ian Golding CCXP, the council aims to guide Awards International to maintain its place as the awards event of choice for the UK CX community.

Steering Council
Winners 2021

“We believe our colleagues are brilliant at what they do; they make it their personal responsibility to make things as easy as possible for customers. This nomination shows that all their hard work is paying off, and is being recognised.”

Lee Robinson, Customer Service Director, Baxi Customer Support

How to Enter

Entering the CXA® is simple – in just two easy steps your organisation’s awards journey can get underway.

1. Choose your category(-ies): find a category that reflects your organisation’s success. You may enter as many initiatives as you wish and may submit the same entry across multiple categories.

2. Submit your entry form: the online entry form is your key to impressing the judges, so make it count! Once you sign up to enter, you will gain access to the form through your own login details. The written entry represents 50% of your final score.

And Then

Await the announcement of the shortlist: a panel of CXA judges will shortlist the companies for the Finals on October 7th.

Present your initiative to the panel of judges
Finalists will present their initiatives to our judging panels at the LIVE Online event. Many of the presentations will be open to spectators. So, you can showcase your company’s heroes and the changes you made for your customers during the pandemic. 50% of your final score will depend on this presentation and the following Q&A with the judges.

Attend the LIVE Online ceremony on October 14th!
Join us in the afternoon for the warm-up LIVE Online from our studios. There will be guests’ presentations and discussions followed by the evening awards ceremony with keynote speaker, entertainment after-party and of course the announcement of the winners in an amazing LIVE Online interactive event.

For more information on the entry process, and for answers to any other questions, please contact your Awards Consultant Kristina on +44 208 638 7570, or by emailing kristina@awardsinternational.com.
Winners 2021

“Not only was the event entertaining, it also provided an excellent opportunity to learn about CX efforts in a wide range of activities from an interesting mix of organisations.”

Jan Rozendaal, Managing Consultant, Looyint

Ethical Awards

The UK Customer Experience Awards is Ethical Awards Scheme-Accredited by the Independent Awards Standards Council.

The ‘Outstanding’ gold trust mark has been awarded to Awards International programmes for 2021.

We strive to ensure our awards are the fairest for Customer Experience anywhere in the world.

Our judges have completed an application process to join the panel, and we ensure only the most suitable candidates are selected to review and score your entries.

The judges are selected for their unparalleled management experience and qualifications.

There are at least five separate judges per category. Each entry is scored at least ten times and on average for 7.5 hours.

The judges’ independence guarantees rigour, and the time they dedicate to assess each entry carefully ensures quality.

Our unique proprietary software ensures we have complete visibility on the process and full traceability for quality control.

Meet the Judges
Apply to Judge

“What a fabulous experience this was, with so many CX professionals in one place! How can one leave without feeling even more motivated about putting customers at the heart of your business. Well done to judges who gave up their time - the effort and passion in those presentations was outstanding!”

Emma Sutton, Senior Customer Director EMEA, Cloud Transformation, Oracle

Advancing CX

Over the last 12 years, CXA® has made a significant contribution to raising the importance of CX in the UK.

The International CXA® has been celebrated annually in Amsterdam since 2018. The Gulf CXA® is celebrated in the Middle East, in Dubai since 2016. In 2020 we launched the South East Europe CXA® and the Turkey CXA®.

Awards International also launched the Employee Experience Awards, EXA® and the Digital Experience Awards, DXA® in 2015, in the UK.

Through these events Awards International is proud to have made a significant impact on communicating the message about the employee and customer experience around the world.

In 2020 Awards International is proud that CXPA decided to join with us as official Global Partners in Advancing CX.

“Awards International and CXPA share a passion in advancing the discipline of Customer Experience by spotlighting success stories and encouraging continual improvement”

Greg Melia, CAE, CEO CXPA.

CX Voices 2020 - research into the state of CX during the pandemic by Ipsos Mori, Awards International® and CXM® shows CX is increasingly acknowledged as a differentiator in board rooms and is now considered essential by the majority to out- perform the market.

In 2021, we continue to work with Ipsos Mori and share CX Voices 2021 as we conduct our research not only in the UK, but reaching out to global markets through the year.

CXA® also annually produces CXInspired® in partnership with European Customer Consultancy, benchmarking different initiatives from around the world using a CX maturity model.

CXA® is at the vanguard of the global CX movement, with awards in the UK, EU and the Middle East.

Winners at the UK CXA® are automatically entitled to shortlisting at the International Customer Experience Awards.

“What an amazing time I had as part of the judging panel. Thanks a lot to the entire team for your professional and continuous support. It was my first time attending such of a big event in a digital environment and I must say that at times I even forgot that we were not all together under the same roof. Well done!”

Marius Ghios, Customer Experience Manager, Philip Morris International


Through CXA® and our whole range of events, Awards International customers have a multitude of opportunities to connect with a huge network of professionals from diverse backgrounds.

There will be occasions to meet fellow CX professionals on the judging panels, or via our app and in the breaks during the ceremony on the 7th and 14th October.

Many of our customers have become members of The Judge Club. This exclusive organisation facilitates networking and the professional growth of its members, with at least one network meeting per month. There are also special groups, established and led by members for members with an aim to address specific opportunities.

The Judge Club is open to judges and finalists alike.

Given the international nature of our awards, one of the benefits of being a member of this community is to engage with colleagues from varied cultures. This can be an enormously enriching process.

For UK CXA, we have scheduled three specific networking events:

  • APR 29

    Global session, open to anyone interested in CXA

  • JUL 13

    Exclusive networking event for entrants and judges

  • DEC 2

    Exclusive network event for guests of the awards

There really is no more rewarding community to be involved with!

“Cracking event, as ever! I want to say how fantastic the Awards International team members are and to thank them for assisting me in my role as Chair of Judges. They were super-organised in the lead-up to the event. Faultless!”

Tim Pritchard, Managing Director, Kantar


The UK CXA® offers unique sponsoring and partnering opportunities to organisations keen to align themselves with the most customer-focused brands in the UK.

Awards are among the most memorable business events, and winning a national award can give professionals not only the benefit of a renewed confidence in themselves, but also help transform their careers and their businesses.

You too can help build amazing memories and be remembered as part of one of the most exciting days of somebody’s career!

Contact us today to explore sponsorship options available to your company.

Sponsor the Awards
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