The UK's Greatest CX Celebration Returns to Wembley

Hello Wembley

The UK Customer Experience Awards® is back - and it's going to be better than ever!

As Britain's original - and biggest - CX celebration, companies view these awards as the ultimate marque of achievement in customer experience - and rightly so.

This is your chance to compete with the UK's most innovative organisations and spread the word about your incredible results, all while having a shared experience with your team.

Winning will send a powerful message that you put your customers first, but CXA® is a fantastic learning opportunity for everyone involved - no matter the result!

Share Your Story

And Party Like It's 2022!

The world deserves to know about your CX achievements - and CXA® is the rooftop you can shout from!

Getting involved is easy - and taking part is a lot of fun!

Here's what a Winner's Journey looks like:






Fairest Awards

Our commitment to fairness and transparency sets standards across the whole awards industry - we've consistently been awarded the Outstanding Trust Mark by the Independent Awards Standards Council.

All our judges are independent business professionals: they will assess your entry impartially, paying close attention to the scoring criteria, and will share detailed feedback on your initiative to help your CX keep improving.

Judges also receive CPD points for taking part: recognition of the knowledge sharing at the heart of CXA®.


We Keep Scoring Fair

Awards Experience

This year's CXA® is set to be an historic event - after two years marked by the pandemic, we're thrilled to be hosting the largest live CX event again.

Time spent together now is absolutely precious, and these awards give you a unique opportunity to combine working hard, learning, having fun and rewarding your teams for succeeding in the most challenging of times.

Here’s what to expect:

  • Present your initiatives to the judges in the VIP boxes surrounding the pitch
  • Choose from 200 or more live presentations of real life examples of customer experience initiatives implemented by innovative and leading companies great and small
  • Celebrate at a fabulous black-tie Awards Ceremony featuring our host Ian Golding, live entertainment a sumptuous dinner and the chance to party like its 2022
  • Enjoy the atmosphere at Wembley’s executive suite including lunch and refreshments throughout the day
  • There will be dedicated networking areas and tools and ideas to develop your professional network
  • Following the event you will receive a detailed feedback report from your expert judging panel

This is your time to shine!


Shaping the Global CX Movement

As close friends of the CXPA - our Global Partners in Advancing CX - we're proud to be champions of the CX discipline as a whole.

Our CXA® Steering Council is made up of the top CX professionals in the UK. They give us guidance and feedback on the quality and integrity of the awards, ensuring that we continually innovate and exceed all your expectations!

The Chair of the Steering Council for 2022 is Ian Golding.

Take a look below to see who's helping us make 2022 the best CXA® yet!


Steering Council

Tim Pritchard

Managing Director, Customer Experience

Emma Wardle

Senior Director, Customer Service and Complaints

Catherine Lindsay

Head of Customer Experience

Basia Szumska-Hare

Customer Experience, DXC Technology

Amjad Khan

Vice President - Global Banking

Ian Golding

Global Customer Experience Specialist

Jo Mayes

Director of Customer Services

Brand Ambassadors

Daniel Brown

Co-founder & Commercial Director - Think WoW

Rebecca Brown

Founder and CX Strategy - Think WoW

Want to position your organisation at the forefront of CX excellence? Sponsoring the Awards is perfect for this. You'll be aligning yourself with the highest standards in the world of customer experience – plus getting some amazing exposure for your brand. We have a range of sponsorship packages to suit every budget – take a look at our brochure and decide what works best for you.

We have a range of sponsorship packages to suit every budget – take a look at our brochure and decide what works best for you.